Isabel Talens

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Pinterest keywords and Pinterest hashtags in 2024 | Your Questions Answered (update 2024)

Do you need to understand Pinterest hashtags and Pinterest keywords in 2024?

You've probably heard that using Pinterest hashtags or Pinterest keywords can help you get more website traffic thanks to more exposure for your pins, but do you know how to use them correctly? 

I'm here to help you! In this ultimate guide, I’ll answer you questions and show you how to use Pinterest hashtags and Pinterest keywords for maximum exposure in 2024. You’ll even get a Pinterest keywords list with the most popular Pinterest keywords per niche.

It can be confusing to know which hashtags or keywords to use and how to use them. Do you add them to the description of your pin? The board title? In the comments?

Yes! Pinterest is a visual content search engine, and you're right in asking yourself how you should be using hashtags on Pinterest or Pinterest keywords research!

Get ready to discover the answers to so many questions you have! Let's get started with Pinterest hashtags first and look at Pinterest keywords research after.

Full disclosure: This post may contain affiliate links that, at no additional cost to you, I may earn a small commission from.

Don’t forget to pin this image!

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I know, I know, that’s the question that soo many look for…

Does Pinterest use hashtags?

Do you know what?

I’ve got the answer for you… directly from Pinterest!

Let’s look first at a number of your questions to make sure you understand some important concepts about hashtags for Pinterest.

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Pinterest hashtags are words or phrases preceded by a "#" and are used to mark a topic or keyword.

You can create and use all kind of Pinterest hashtags like #homeoffice #fathersdaygifts #amazongadgets.

Let's get now some basic questions about hashtags first!

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Pinterest hashtags can be used to signal key or related topics of a pin and can help find pins on a specific topic.

Hashtags on Pinterest aren't the only way to make your pins discoverable, and you will know later in this blog what is Pinterest advice on them. 😉

By the way, if you’re interested in learning more about how I use Pinterest to grow my email list and my online business, don’t forget to grab this freee guide for you:

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While in the past, Pinterest hashtags could be used in the following places in Pin descriptions, board titles and comments, in 2024, hashtags on Pinterest are most commonly found on the pin descriptions.

Look at the example below to see Pinterest hashtags used in a Pinterest pin description.

I know, I know, you might be intrigued about this pin and want to watch this free Pinterest workshop.

I’ve got you covered! Here it is for you. My treat!

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Pinterest hashtags in Pinterest board names or board descriptions can appear spammy, so it's best to avoid them.

Here is a full blog for you to discover how best used Pinterest board ideas to boost your discoverability and website traffic.

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While this is a widely used technique in other social media platforms, there is little point to do so on Pinterest.

Pinterest hashtags are nowadays limited to the description and it isn’t widely use anywhere else.

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It's common practice to add hashtags on Pinterest to the pin descriptions, as they are a way (not the only one and not the best method too!) to signal what the pin is about.

You can add them anywhere in the description, but typically, they are added at the end to keep your Pinterest pin description meaningful.

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Pinterest isn’t Instagram! So don’t go over the top and start including 30 hashtags! Actually, Instagram doesn’t even recommend 30 hashtags on Instagram anymore too!

Use a maximum of 4-5 hashtags per pin.

Don't try to stuff in as many hashtags as possible!

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There are a few other things to keep in mind when using hashtags on Pinterest:

  • Your hashtags need to relate to the subject of your pin.

  • Do your Pinterest hashtag research and use a mix of popular and niche hashtags.

  • Avoid using too many branded hashtags. You can use one branded hashtag if you want.

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Unfortunately, Pinterest does not have a Pinterest hashtag feed like some other social media platforms (yeah... I know you might be thinking as the one in Instagram).

So keep on reading to see how you can decide what Pinterest hashtag to use.

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You can search for pins by Pinterest hashtags on the Pinterest search bar.

Having said that... the results aren’t what you might expect, and this is what will become very clear very quickly about the role of Pinterest hashtags in 2024.

While you can search for particular Pinterest hashtags in the search bar, the results are NOT necessarily just pins that include that hashtag as you are used in other platforms.

Pinterest seems to use Pinterest hashtags as a keyword and will show you results with that keyword or that hashtag.

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The fact is that... hashtags are not THE best strategy for maximum exposure!

Surprised?

Yes, you can follow the best practice that I mentioned before (only use hashtags relevant to your pin's topic, don't stuff in too many hashtags...). But all of that isn't going to be the magic wand to rank #1 on Pinterest in 2024.

Let me explain...

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Aha! That's precisely the question many have been asking for a while... even in 2021!

Does Pinterest use hashtags?

So to get you THE BEST possible answer for you...

... I have asked Pinterest!!! Yes, in 2024!

Yessss! It comes directly from Pinterest!

This isn't just advice based on what others say...

That's your answer! No need to rephrase it. They were really clear and open about it.

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There is absolutely no point in doing this!

You're better off creating new content and pinning fresh pins!

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I know, I know... there is a lot of confusing content about this.

Some of it is actually an extrapolation of what it's known from other platforms like Instagram... where it has been clearly been signalled by Instagram that too many hashtags can harm your account.

You now have the answer from Pinterest directly.

Pinterest hashtags don't harm your account or your discoverability!

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Yet again, there is no point in doing this.

Pinterest will love you when you create content and pins regularly, use all the formats and maintain a non spammy activity on the platform.

So invest your time in inspiring your audience with your Pinterest content!

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Here is my favourite Pinterest hashtag hack: concentrate on using Pinterest keywords the right way, and you will see your results improve!

This is always a matter of getting the best return on investment for your time on Pinterest to grow your audience and your biz.

So get proficient in using Pinterest keywords (even better Pinterest SEO) in all the right places and in the right way!

That will make a REAL difference!

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If you feel slightly confused between hashtags and keywords… the answers are coming right away.

And if you read the previous questions and feel that you can quickly skip the next ones… don’t!

Keywords can make or break your Pinterest results!

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Pinterest keywords are words or phrases that you use to help people find your pins. In fact, they are keywords because they're frequently used words or phrases that people use to look for things on Pinterest.

Because they're frequently used, Pinterest as a content search engine uses them to find content related to them.

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Let's simplify this question and see Pinterest hashtags as Pinterest keywords with a "#" in front. It isn't exactly as simple as that, and there is more background to this... However, at this stage, there aren't specific search features related to Pinterest hashtags, so there isn't much need to add much more than this to this point.

So now that I've given you the maximum clarity possible about Pinterest hashtags in 2024... I can't like to leave it here!

No way!

Let's cover keywords too! Yessss! I want you to be able to get maximum value out of this blog!

When it comes to Pinterest keywords, there are a few things you should know and get ready for this because this will make a real difference to your Pinterest game!

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When you use Pinteest keywords in your pins descriptions, you tell Pinterest what the pin is about. This helps Pinterest understand the content of your pins and show them to people interested in them.

When people see pins they're interested in, they're more likely to click on them, leading to more followers, likes, and even sales!

  • Pinterest keywords make your Pinterest pin searchable

  • Pinterest keywords make your content reach larger audiences

  • Pinterest keywords make people discover your profile and become followers

  • Pinterest keywords make people find and follow your boards

  • Pinterest keywords get more traffic to your blog, your website or your shop

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Pinterest keywords are essential across many places on Pinterest:

  • Pin descriptions

  • Your Pinterest profile

  • Board titles

  • Board descriptions

  • Pin graphics

  • Pin file names

  • Idea pin notes

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There are several sources of keywords on Pinterest, and I suggest that you explore and research all of this to see what Pinterest keyword method gives you better results.

  • Pinterest suggestions in the coloured bubble menus at the top of the page (yes, they are back!), also called Pinterest guided search.

  • Pinterest search bar

  • Related Searches feed

  • Pinterest ads keyword research tool

  • Pinterest trends

  • In the top-ranking pins (the result of searches)

  • Pinterest ideas page

  • Pinterest categories in the Pinterest ideas page

  • Pinterest predicts

Spending time doing your Pinterest keyword research in 2024 will pay dividends! You don't need to use all of these methods, though!

Create your own Pinterest keyword list and you’ll save plenty of time!

And rem he best approach is to always use Pinterest keywords and keep an eye on trends.

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Ahhhhh!!! Excellent question!!! 👏👏👏👏👏

In fact, they aren’t.

Pinterest keywords are the keywords on Pinterest most searched by people on the platform.

Google keywords are the terms searched for on Google.

The user intent and user base is different between the two platforms, and whereas there are some commonalities, don’t assume that a high ranking keyword on Google is a Pinterest keyword!

And that’s why many Google SEO keyword search tools aren’t the place where you’ll find Pinterest keywords.

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The good news is that you don't need to use many keywords! Pinterest doesn't like it when you stuff your pins with too many keywords.

In fact, this can lead to your pins being hidden from search results.

So, my suggestion is to use 1-3 relevant keywords per pin.

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Ok, ok, I know that it would be beyond belief not having to search for Pinterest keywords and having them at your fingertip.

So here is the news!

Don't just take Pinterest keywords in a blog, including this one (yes!) and run with them as the magic answer to all your needs.

The fact is that only you know your audience's dreams, struggles, goals, desires... Generic keywords are only going to get you that far. So you need to do more profound research and see what resonates with your people.

I said it!

I have seen too many pieces of content just giving Pinterest keywords for Pinterest keywords sake with advice...

A pure waste of time.

The lists below are absolutely not exhaustive ... they are there to trigger your ideas to explore different Pinterest keywords.

Notice the mix between long and short Pinterest keywords!

Pinterest keywords for Parenting

  • parenting skills child development

  • school year essentials

  • get ready for the school year

  • parenting skills activities

  • toddler activities

  • toddler lunch ideas

  • summer activities for children

  • parenting hacks

  • parenting done right

  • parenting for teens

  • children summer camp activities

  • children food healthy

  • children food ideas dinners for kids

  • children learning activities

  • children learning reading programme

Pinterest keywords for Women's Fashion

  • Women's summer outfits

  • capsule wardrobe

  • high street fashion

  • global fashion, athleisure

  • women's jewellery and accessories

  • women's shoes

  • dresses, women's headwear

  • trendy outfits

  • streetwear fashion

  • 90s fashion

  • cute casual outfits

  • vintage outfits

  • fall outfits

Pinterest keywords for Interior Design

  • home decor trends

  • stylish bathrooms for modern living

  • how to choose a bedroom rug

  • affordable backyard ideas

  • modern quilt patterns

  • front porch planters

  • modern coastal home

  • baby shower decorations

  • furniture makeover

  • round dining table

  • space saving furniture

  • accent table

  • diy lamp shape

  • light blue aesthetic

Pinterest keywords for Wellbeing, Fitness & Quotes

  • inspirational quotes

  • good morning quotes

  • uplifting quotes positive

  • get to know you questions

  • mindfulness quotes

  • happiness quotes

  • wellbeing activities for adults

  • wellbeing activities for children fun

  • wellbeing display boards

  • for children mental health

  • positive affirmations

  • fitness motivation

  • fitness journal

  • body goals

  • fitness training women at home

Pinterest keywords for Food & Drinks

  • keto ideas

  • delicious recipes

  • healthy desserts

  • world cuisine

  • Italian recipes

  • easy meals

  • cocktail recipes

  • pistachio cake

  • corned beef recipes slow cooker

  • summer recipes

  • food platters

  • happy hour

  • breakfast and brunch

  • rice crispy treats

  • meal planning

  • lunches and dinners

  • crock pot inspired recipes

  • restaurant inspired recipes

  • lunches and dinners

  • cookie recipes

  • rainbow cupcakes

Pinterest keywords for Gardening

  • indoor garden

  • succulent planters

  • container gardening

  • landscaping

  • vegetable gardening

  • outdoor fire pit

  • garden art

  • affordable backyard ideas

  • garden hacks

  • diy landscaping ideas

  • modern landscaping

  • garden pathway

  • arbor, herb garden

  • trending plants this season

  • outside in

  • pollinator friendly garden

  • how to grow

  • the best house plants

  • cutting flowers

Pinterest keywords for DIY & Crafts

  • DIY accessories

  • kid's crafts

  • DIY home supplies

  • DIY event

  • fabric crafts

  • paper craft

  • fairy house

  • fabric painting

  • woodworking

  • DIY wall decor

  • easy leprauchaun trap for kids

  • modern quilt patterns

  • how to make a soap

  • miniatures

  • diy wedding decorations

  • diy gifts

  • diy home decor

  • canvas art

  • easter crafts

  • diy valentines gifts

  • diy food ideas

  • diy furniture plans

Pinterest keywords for Pets

  • pet photography

  • pet training

  • animal crafts

  • plants that are safe for cats

  • travel with your pet

  • puppies

  • kittens

  • baby bulldog

  • chicken coop

  • dog treats homemade

  • dog photography

  • petshop

  • pets crafts for toddlers

  • pets tattoos

  • pets names

  • bunny rabbits

  • pets furniture design

  • birds as pets

  • homemade cat treats recipe

  • pet hair cleaning hacks

  • pet friendly couch

  • pet friendly house plants

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These Pinterest keywords are always relevant and can be used to attract an audience no matter what time of year it is.

Some examples of evergreen Pinterest keywords are:

  • “parenting skills”

  • “baby activities”

  • “men's fashion”

  • “home decor ideas”

  • “vegetable gardening”

You can compare those with Pinterest keywords that are either seasonal like "St Patrick's day desserts", or trends that come and go.

It's always best practice to target both, although seasonal or trendy keywords are not a must in every pin.

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Some seasonal Pinterest keywords are:

  • “Halloween costume”

  • “Easter crafts for toddlers”

  • “Fourth of July party recipes”

  • “Valentine's Day gift ideas”

  • “Christmas decorations for your dinner table”

These keywords can help you attract an audience specifically looking for content related to that particular season.

However, it's important to note that evergreen keywords should still be included in your pins as well to attract a wider audience.

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Some Pinterest keywords for trends are:

  • “Start Trek 1”

  • “lucky charms rice crispy treats”

  • “unicorn cake”

  • “leprechaun trap ideas”

  • “dreadlock hairstyles for men”...

These keywords can help you attract an audience interested in that particular trend, but it's important to note that they will only be relevant for a limited time.

As such, you should use them sparingly and target them specifically to pins related to the trend.

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Before you start using Pinterest keywords for your account, it's essential to understand some basic keyword research principles.

In a nutshell (yessss, this blog is getting pretty long!), here are some fundamental principles to follow when researching and using Pinterest keywords:

  • Don't spam with keywords

  • Mix long and short Pinterest keywords

  • Weave in naturally your keywords

  • Maintain a list of the Pinterest keywords you use regularly

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When it comes to finding trending Pinterest keywords, you can use a few different methods.

One way is to use the "Explore" tab on the Pinterest website. This tab will show you popular pins and boards that have been saved by other users.

You can also browse through the "Trends" menu to see the Pinterest trending topics. You need a business account for this.

Pinterest also gives you a prediction of trends at the beginning of the year and plenty of Pinterest ideas

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A long-tail Pinterest keyword is a keyword phrase that is more specific and detailed than a general, shorter keyword. Long-tail keywords are often less competitive than shorter keywords, and they can be a great way to attract a targeted audience.

One way to find long-tail Pinterest keywords is to use the "autocomplete" feature on the Pinterest search bar. This feature will suggest keyword phrases as you start typing in your search query. Simply start typing in a keyword on the Pinterest website, and Pinterest will suggest a variety of related keywords.

Easy!!! You effectively use the Pinterest search engine capabilities to find your long-tail keywords.

You can also use the Pinterest Trends menu to see how popular a particular keyword is over time. Make sure that you have a business account

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Yes, yes, yes, keywords are still important in 2024. Although the algorithm has changed over the years, keywords are one of the many factors that Pinterest uses to determine which pins to show in a user's feed.

To get the most out of your keywords, make sure that you're using a mix of general, short-tail, and long-tail keywords. And, as always, make sure that your keywords are relevant to the content of your pin. Plus, use them across the different places where Pinterest expects to see keywords. Remember: Use Pinterest board names, Pinterest board descriptions, your Pinterest profile, your Pinterest graphics, the Pinterest file name of your pin, Pinterest idea pin notes, and your website and blog.

In conclusion, using a mix of keywords (and some hashtags) is the best way to get exposure on Pinterest in 2024. By using both, you're increasing your chances of being found by people interested in your content, and you're also letting Pinterest know what your content is all about.

So, what are you waiting for?

Start using Pinterest keywords (and you can sprinkle some Pinterest hashtags) today!

I know, I show this free guide before! I can see how interested you’re in getting your Pinterest game up. You’ve stayed with me until this point. I’m so grateful. Steal my system to grow my audience in this FREE guide.

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As always… take action! Happy Pinterest keyword research and start watching your Pinterest traffic accelerate!

Don’t forget to comment and tell me:

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And if you want to discover plenty of more Pinterest strategies, tips and hacks, check out these related blogs:

It is an absolute privilege to know that you read and find value in my blog!

A HUGE thank you for being here with me until the end.

Don’t forget to pin this blog on Pinterest. Just hover over the pin below and click the Pinterest logo!

Thanks soooo much for helping me spread the word!

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Hi! I’m Isabel

For years and years I have created and produced content, in particular visual content. You can find me very often with my cameras and tripod out and about! 

My passion is to help solopreneurs and small business owners like you grow your online audience and biz using Pinterest. Yes, I’ll show you hacks and tools, but I believe that you need more than that to be successful. That’s why I combined my Pinterest expertise with powerful content marketing, business and mindset strategies to get your online presence to the next level! 🥳

Ah, I have also worked for 24+ in the corporate world, leading quite a mix: transformation, marketing, coaching, sales, productivity, programme management, investments and product management. 

I love sharing all these skills with you in my blog.

I am also founder of Agavea Properties, our family holiday rental business.  My husband and I lead it with the passion with one goal in mind: serving our customers to create a memorable holiday experience for them.

So there you have it, that’s me! Ah... I almost forgot, my happy place is by the sea

Thanks for being here with me!