Wishing you could grow your website traffic and social media game for free with Instagram? Frustrated that Instagram only gives you one link in the bio? Do you need a smart Instagram bio on brand? This is for you. You have easy, step-by-step video tutorials with smart Instagram bio ideas to boost your traffic and social media game for free. Three different methods, from the simplest to the most advanced, plus a present for you!

• Is Instagram driving traffic where it matters to you?

• Method 1: No website, no worries. Check out these free, simple smart Instagram bio ideas with Linktr.ee.

• Method 2: How to boost up your traffic with a smart Instagram bio in your website.

• Method 3: Achieve easily an amazing design for your smart Instagram bio and get your free gift.

• Your BONUS tip: The pro-tip that will create the impact you want.

• If you only have 5 minutes, read this!

Full disclosure: This post may contain affiliate links that, at no additional cost to you, I may earn a small commission from.

You may have been chasing the Instagram golden nugget for months or years… the 10k followers to be able to add your links to your Stories.

You may already have the 10k and are still deeply unsatisfied with the Instagram connectivity limitations: only one link in your bio, achhhhhh…

The fact is that Instagram does a maximum to keep you in their platform.

Is Insta worth the intense daily effort if it does not drive the traffic back to your online business where you need it?

Is the only way around to pay for expensive ads to drive the traffic where you need it?

As an online entrepreneur, you have an Instagram account to strengthen your brand and reach. It gives you a platform you reach more potential clients, expand your email list and generate revenue. It also gives you a way to show more about you and build trust.

Above all, you wish Instagram could be just another strong way to drive traffic for free to your business to grow.

Can you imagine a link in Instagram to access your website but also your top featured blogs, your landing pages, your lead magnet, your Pinterest account, your TikTok, your second website if you have one?…

Sounds cool, doesn’t it? You need smart Instagram bio ideas.

What is a smart Instagram bio? It is a branded landing page that sends a stream of traffic from your Instagram bio to your most important content. Cool!!!

I am going to show you three easy ways to just achieve this for free! I have create step-by-step video tutorials for you to see how it is done!

If you don’t have a website yet, create a free Linktr.ee page with the links to anything you want: your other social media accounts, Pinterest, your landing pages, your Shopify or Etsy pages, LinkedIn…

This is how it look in Insta:

Here is your step-by-step video tutorial of how to achieve it. Super easy!

So to recap, if you don’t have a website:

Ok, ok, the free version of Linktr.ee only gives very limited options in terms of themes for free, I am with you.

Before you jump into paying for a Pro account and yet another paying tool, wait.

If you have your own website, you can do it in your website. Keep on reading!

This section and next will show you how to create a smart Instagram bio just using your website.

Why?

Two super important reasons:

1. Every time someone clicks in your smart Instagram bio, it brings instantly traffic to your website! Great, isn’t it?

2. You can maintain brand consistency for free, without paying a Pro subscription in Linktr.ee

I have created this in Squarespace. Obviously every website platform will work in slightly different ways, but the principles for creating the page are still the same.

Here, I keep it super simple, to really minimise graphic design for you. In section 3, you will discover how to create a more sophisticated design.

This is how the Smart Instagram bio looks:

Simple but effective.

You can achieve this very quickly:

As you see, it is simply a matter of creating a page with buttons and add your picture at the top to ensure the page visitor knows where they are. Simple!

Well done! Now you know how to do the 2 super easy methods for a smart Instagram bio.

Time to bring your smart Instagram bio to the next level with some simple Canva tricks. All for free!

You know me, I love photos and graphic design. So here is a more impactful version of the smart Instagram bio:

So let’s look now at how to do it!

First of all, let’s look at how to create the graphics in Canva:

I know, I know, Canva does not give you those lovely colour graduated images.

So here is a free gift for you! So I have created free Canva colour graduated graphics for you so you can use them as you wish. If you are curious, I created them in Adobe Photoshop.

The next step is to use them in your website page to create your smart Instagram bio:

Really not complicated.

Your last step is to update your Instagram profile with your new link and enjoy traffic coming to your website! 😀

In summary:

The choice is yours. You have now smart Instagram bio ideas that you have implement easily. Linktr.ee or your own website.

I always recommend your own website because it drives your website traffic directly from Instagram. And one less click is always good!

Before you go, here is your bonus tip.

Many people just use their smart Instagram bio page to link to the other social media accounts.

Some use it to link to a couple of websites they have.

To decide what to include in your smart Instagram bio, consider where you want to drive your traffic to:

• your landing page for your product offer / course launch

• link to your shop

• your lead magnet form to grow your email list

• your other websites

• your blog / podcast / videos … (your content strategy location)

• your social media accounts

• a longer version of your bio with your story

Two key considerations:

1. Use it to give easy access to your Instagram users to places that are strategic for you.

2. Keep it dynamic. Change it up from time to time to put forward what is most important for you at a given time.

Your smart Instagram bio page can evolve with time if you want, bringing to the top what’s more important.

It is a really important tool in your sales funnel. So use it to maximise your leads and grow your list.

Whether you use Linktr.ee or your own website pages, take action today and maximise your reach with a smart Instagram bio.

You can have it up and running today!

Have you ever struggled with the fact that Instagram only gives you one link in your bio? Do you want to have a bio on brand on Instagram?

Drive traffic to your business every time that someone clicks in the Instagram link in your bio. Bring them to a page with links to all the important pages of your business!

If you haven’t got a website or don’t know how to create pages in your website, you can keep it super simple.

Use Linktr.ee to create a smart Instagram bio page for free:

1. Create a free Linktr.eee account (don’t forget to validate your email).

2. Chose the free service.

3. Include the links to the pages or accounts you want your smart Instagram bio page to link to.

4. Add your photo or logo at the top.

5. Choose the colour scheme of the page among the free options.

6. Save the Linktr.ee link.

7. Update your Insta profile with the linktr.ee hyperlink.

Having your smart Instagram bio page in your website has a great benefit: every time anyone clicks in the Insta profile link, you are creating traffic to your website. Cool!

If you have a website and create simple pages, you can keep the creation of your smart Instagram bio page to the bare minimum and still achieve results:

1. Create a new page in your website.

2. Set it up as a hidden page, meaning that it will only be visible through clicking the link in Instagram.

3. Add your photo and name at the top.

4. Add buttons to link to the pages you want (other pages in your website, socials media accounts or other websites… up to you!).

5. Remove the header and footer.

6. Rename the page link to something meaningful.

7. Add the link to your Instagram profile.

You can easily create a visually impactful smart Instagram bio page by replacing the buttons with clickable images.

1. Follow steps 1-2 above.

2. Create designs in Canva to use as links in your smart Instagram bio.

   1. If you want to achieve a similar effect to mine, get your free Canva colour graduates assets here.

3. Include the images in your page, adding the associated hyperlink.

4. Remove the header and footer.

5. Rename the page link to something meaningful but short, so that when you include it in Instagram it reads well.

6. Add the link to your profile in Instagram.

Be strategic with your smart Instagram bio ideas. Some people only use it to link to other social media accounts. You can consider a number of places you want to bring the traffic to:

• Your lead magnet to grow your email list.

• Your landing pages for your current offers.

• Your shop page.

• Your content: blog, podcast, videos…

• Other websites.

• Your other social media accounts.

Do you want to create impactful images for your smart Instagram bio, get your FREE assets to create in Canva striking clickable images.

What next?

This is one those easy things that don’t take much time and creates a difference to your traffic. Traffic is much more important than your Instagram followers, so use the real estate Instagram provides you to maximise it today!

And please, don’t forget to tell me:

As with any of my posts, a HUGE thank you for being with me until the end of this post.

It is an absolute privilege to know that you read and find value in my blog!

Don’t forget to get your Free Visuals Collection if you have not got it yet to help you with free Canva templates as well as styled photos and video for business use*.

Hi! I’m Isabel

I help online entrepreneurs level up their skills on content creation, mindset & digital marketing in isabeltalens.com. 

I’ve had leadership roles in corporates for 24+ years. I've executed transformation programmes worth $1billion+ working at senior level, led teams of 200+ people across global geographies, operated with very large, medium and small organisations. Marketing, product & programme management, business planning, talent development & strategy… you name it, I’ve done it! 

Bringing all my business experience to the online world is what I love!

I am also the founder of Agavea Properties, our family luxury holiday rental & property development business. My husband and I lead it with passion with one goal in mind: serving our customers to create a memorable experience for them. 

So there you have it, that’s me! Ah... I almost forgot, I ❤️ to travel, orange juice, my cameras & my family! My happy place is by the sea.

I have worked from home for many years. My purpose is to enable other online entrepreneurs to be successful while having a balanced life.

Great to see you here!