Is Using AI for Content Creation Tanking Your Online Sales?—Discover 3 Essential Steps to Use It To Make Money Online Without Losing Your Voice

AI for content creation. Everywhere you look, someone’s raving about how it’s “changing the game.” But for you? AI for content creation might feel like yet another thing you should be doing but aren’t (or you’ve tried and it takes you more time than doing it yourself).

Flashback to last week: You finally block off a couple of hours to write content, thinking, “Okay, this time I’ll actually get ahead”. Two hours later? All you’ve got is an overused AI-generated headline and the overwhelming urge to scroll Instagram instead. *Urgh*

I know you’re tired of missing those little moments that matter most—sitting at the dinner table with your family, laughing at inside jokes, and actually being there, not just physically, but mentally too.

Here comes an aha-moment, my friend: AI can help you scale your business without the endless content grind. But—and it’s a big one—it’s not about slapping an AI-generated caption on a post and calling it a day.

If you’re not careful, it’ll rob your content of the very thing that makes your audience stick around: YOUR VOICE.

So, how do you use AI to make more money online without sounding like a robot? Here is what I unveil in this blog for you:

• The current reality of content creation for online entrepreneurs

• Why most entrepreneurs struggle to make AI work for them

• AI content that connects vs. AI content that… doesn’t

• The symptoms of AI burnout (and how to fix them)

• Common AI for content creation objections (debunked)

• 3 steps to use AI for content creation without losing your voice

• Overcoming the fear of “losing yourself” in AI content

• FAQ about AI for content creation

That’s exactly what we’re diving into.

Full disclosure: This post may contain affiliate links that, at no additional cost to you, I may earn a small commission from.

Don’t forget to pin this image!

The Current Reality of Content Creation for Online Entrepreneurs

Overworked, Undervalued, and Stuck

Let’s paint a picture. You wake up already behind—client emails, last-minute revisions, and oh yeah, that content you were supposed to post yesterday. By the time you sit down to work on your business (not just in it), your brain’s too fried to think of anything fresh, let alone content creation.

Sound familiar? Here’s the kicker: you’re doing all the things but still feel like you’re going in circles. You’ve got big dreams—$100k, time freedom, maybe even Fridays off—but right now, you’re stuck in the content hamster wheel.

Real talk: It’s not because you’re lazy or uncreative. It’s because you’re stretched so thin you can’t see the way out.

The Rise of AI: Game-Changer or Pandora’s Box?

Cue the AI buzz. Everywhere you look, tools are promising to save you hours, boost engagement, and make your life easier. Every day there is another new one.

And hey, it sounds amazing, right? Who doesn’t want to cut their writing time in half? But here’s the sneaky downside no one’s talking about:

If you’re not careful, AI will turn your unique, human voice into… a copy-paste version of everyone else.

For Example:

• Remember when Reels exploded, and suddenly everybody was pointing at floating text?
• AI feels a lot like that right now.

You’re probably thinking, “What if I try this, and it just makes my content look… generic?”

That’s valid. And that’s why I’m here.

Because used the right way, AI won’t just save you time—it’ll amplify your voice and help you connect on a deeper level with your audience.

The trick? It’s about knowing how to use it strategically (without letting it run the show).

Here are my exact ChatGPT prompts for content creation ideas that attract leads that convert (my treat, totally FREE):

Why Most Entrepreneurs Struggle to Make AI Work for Them

The Copy-Paste Trap (and Why It’s Holding You Back)

Let’s talk about something that happens way too often.

For Example:

• You fire up ChatGPT or Jasper, type in a prompt, and it spits out something that feels… okay.
• Not amazing, not awful—just okay.
• So you tweak a word here, rephrase a sentence there, and hit publish, thinking, Good enough.

But no sugarcoating it—: good enough doesn’t cut it when you’re trying to scale to $60k and beyond. Your audience can feel when your content’s phoning it in. Click. Unsubscribe. Gone.

Truth bomb: AI isn’t the problem. It’s a few essential steps missing in the way to use it.

You don’t need cookie-cutter captions or “meh” blog posts. You need content that builds trust and turns readers into buyers.

For that, nothing like researching your ideal clients on Pinterest. I share exactly how to do that in this blog to achieve a content strategy that has brought be thousands of email list sign-ups and clients:

➜ Searching On Pinterest: Your Secret Content Marketing Strategy To Attract Your Ideal Client Every Time

Real-Life Example: Suzy’s Content Overhaul

One of my clients, Amanda, came to me feeling totally stuck. She’d been relying on AI to write her social media captions, her emails, her sales pages, her blogs but they felt stiff and transactional.

Her open rates were tanking, and her sales? Nada.

We reworked her strategy, focusing on blending her voice with AI’s speed.

Now? Amanda’s content feels like personal notes to her audience. Her open rates shot up by 40%. Cool, right?

That’s AI done right for you!

AI Content That Connects vs. AI Content That… Doesn’t

Let’s set the scene. You’re scrolling through Pinterest, looking for blog tips, and you see this:

For Example:

You’re scrolling through Pinterest, looking for blog tips, and you see this:

• “10 Ways to Use AI for Content Creation”

Bland AI Hook... Yawn, right? Disinterested. It’s so generic, it could’ve been written by a robot (and probably was). Now, picture this instead:

• “AI Writing Got You in a Chokehold? Here’s How to Create Viral Content Without Sounding Like a Robot”

Personality-Packed Hook. Boom. It grabs you by the shoulders and says, Hey, I see you. Let’s fix this.

The difference? The second hook feels like it was written for a human (aka, you).

At this point of this blog, I need to invite you to check out a phenomenal blog by Ashlee Sang that will bring your brand voice to light:

➜ How To Effortlessly Share Your Brand Values To Attract Loyal Clients (Includes Core Values Examples) By Ashlee Sang

Example: Blog Introduction – Bland vs. Personality-Packed

Let me show you the same with a blog intro. Ready?

For Example:

Here’s what bland AI-generated content looks like:

• “AI tools are becoming increasingly popular for content creation. They offer a wide range of features that can help businesses save time and improve efficiency. In this blog, we will discuss how to use AI for content creation.”

Now let’s add some spice:

• “AI tools are all the rage right now, but let’s be real—most people are using them wrong. If you’re tired of churning out content that sounds more like any other boring Google page than a real conversation, buckle up, my friend. I’m breaking down how to use AI to create content that’s highly-converting-but-not-sleazy. No robot vibes here—just relatable, click-worthy magic. Let’s get into it.”

See the difference? The second intro speaks directly to the reader, uses their struggles as a hook, and promises real solutions.

Pro Tip: Human First, AI Second

Here’s the deal: AI isn’t here to replace you. It’s here to assist you. (Ummm, what?)

Use it for brainstorming ideas, outlining blogs, or even drafting captions, emails, scripts or blogs.

But—psst, this is key—always bring it back to your unique voice.

Pro Tip

• Try this: After generating content, read it out loud. Does it sound like you? If not, tweak it until it does.

The goal isn’t perfection; it’s connection. In fact perfection is robotic.

And talking about content to make money online, don’t miss one of my blogs that gives you my online growth strategy:

➜ 12 Irresistible Money-Making Blog Ideas To Never Struggle With Creativity As A Content Creator

Common AI objections (debunked)

Objection #1: “AI Will Make My Content Sound Generic”

Okay, let’s keep it real: If your content already sounds generic, AI’s not going to fix that—I’m here to help you with that too!

But used strategically, AI can actually help you stand out.

Pro Tip

Time to change your mindset with this simple (yet to the point) analogy:

• Think of AI like a sous-chef. It preps the ingredients, but you add the secret sauce.
• The result? Revenue-boosting-but-aligned-with-your-values content that feels uniquely you.

Objection #2: “It’s Too Complicated to Learn”

Remember the first time you used Canva? You probably thought, What even is a grid?

Now you’re whipping up graphics like a pro. AI is the same. Start small—like using it to brainstorm blog ideas or write captions—and build from there. Pssst… Pro Tip coming!

Here comes a top advice from the heart. The net is full with infographics about AI tools like the ones I’ve chosen to show you below:

The temptation to try them all is real, my friend! I’ve been there.

Now, hear me out, this is the best way to get overwhelmed fast and struggle to master AI tools. So here come a pro-tip about AI for content creation from personal experience.

Pro Tip

• If you’re overwhelmed, stick with one tool, like ChatGPT, and master the basics before moving on.

Objection #3: “I Don’t Have Time to Edit AI Content”

This is your brain whispering to you counterproductive thinking. *Alarm bells on*

You’re already spending hours trying to write from scratch, right? Let AI handle the grunt work so you can focus on fine-tuning. Trust me, it’s faster to edit a solid draft than to start with a blank page. And that saved time?

One of my clients used it to finally launch her signature course. Now she’s sipping espresso and watching payments roll in. You can too!

I want to help you start using AI for content creation so you grow your online business faster. So here is my present for you, my exact ChatGPT prompts:

The symptoms of AI burnout (and how to fix them)

Ever feel like you’re trapped in an endless cycle of content creation?

You’re staring at a blinking cursor, desperately typing in AI prompts, only to get the same meh results. Slow clap.

Sound familiar? You might be experiencing what I call AI burnout. Here are the signs:

• Symptom #1: Your captions sound robotic and don’t spark engagement.

• Symptom #2: You’re spending more time editing AI-generated content than it would take to write it yourself.

• Symptom #3: You’re stuck in the “one-size-fits-all” content trap, churning out posts that blend into the void.

Before you ditch AI for content creation, let’s chat about how to turn it into your best friend.

AI for content creation that converts relies on your uniqueness

Another of my clients, Melissa, approach me with what I call “content deja vu.” Her emails? All sounding the same. Her social posts? Crickets She’d given up on AI, thinking it was more trouble than it was worth.

We worked on creating personality-packed prompts and blending her voice with AI’s efficiency.

Now? Her engagement is up 200%, and her DMs are full of people saying, “I feel like you wrote this just for me.” Game-changer.

Aaaand more! Keep reading to know exactly how in my blog. ⬇️

➜ Unlocking The Secrets: 7 Foolproof Ways To Generate Endless Content Ideas For Success

How to Use AI for Content Creation Without Losing Your Voice

Breaking Free from the AI for Content Creation Cycle That Doesn’t Stand Out

Why struggle, my friend? I’ve done the heavy lifting for you. Let’s bring it all together following these steps:

• Step 1: Start with your audience’s struggles. What keeps them up at night? Write to that.

• Step 2: Use your voice guide. Add your quirks, phrases, and personality to make the content feel real.

• Step 3: Edit ruthlessly. Don’t be afraid to tweak, rephrase, or even rewrite AI-generated content until it shines.

Here’s the gist: AI is a tool, not a magic wand. But when you use it right, it’s a biz-changer.

Step 1: Start With Your Audience in Mind

Here’s where most people go wrong: They focus on what to say instead of who they’re saying it to. (Spoiler: that’s exactly what converts.)

Your content isn’t about you—it’s about THEM.

Take action

Think about it: What’s your audience struggling with right now specifically?

• Are they feeling overwhelmed by launching their first Etsy shop and don’t know anything about marketing because their an artist and don’t know much about how to sell online?
• Are they burnt out from endless hours of cold DMing on social media for no sales despite spending hours creating reels that should go viral (but don’t) and crafting carousels that get 3 double taps?
• Are they chasing the next level of growth for their business but are unsure how to scale without giving up on their free time, are struggling to delegate non-strategic tasks, haven’t even considered to contract out some functions or don’t stop sweating on the thought of recruiting their first employee but don’t want to get it wrong?

Write to that.

And notice that I have been mega-specific. I didn’t just say, “they feel overwhelmed”, or “burnout out”.

AI can help you brainstorm topics, but you need to steer the ship.

Step 2: Create a “Voice Guide”

If AI’s going to sound like you, it needs to know you.

Take action

Take 15 minutes to jot down a few key things:

• Phrases or expressions you use all the time (like “my friend” or “real talk”)
• Topics you’re passionate about
• Your tone: Are you casual? Encouraging? A little cheeky?

Save this as a reference, and use it to guide your AI prompts. *Cha-ching!*

Here comes a behind-the-scenes of my business: I love to keep all my prompts about my copywriting style in Asana. I also keep the AI prompts that I keep on reusing again and again for drafting content, outlines, titles, pin descriptions and more.

That saves me double the time when it comes to using AI.

And if you want to know how Asana can transform your business, check out my friend Louise Henry’s FREE Asana workshop:

➜ Hit your online entrepreneur money goals with #1 time management free workshop

Pro Tip

• Add examples to your prompts! Instead of asking AI to write a blog intro, say, “Write a blog intro in a friendly, conversational tone, like we’re having coffee.”
• You’ll get way better results.

Step 3: Let AI Do the Heavy Lifting (But Edit Like a Boss)

Think of AI like your Spotify playlist. It can queue up songs based on your vibe, but you decide what to skip, repeat, or add to your favorites.

What's the big takeaway?

Let it handle the time-consuming stuff—brainstorming, first drafts, SEO tweaks—but always add your final touches.

One of my clients told me she spends 60% less time on content now, thanks to AI. That extra time? She’s using it to pitch high-ticket clients and plan her dream trip to Santorini.

And for you? Voilà, that’s the time you dream of for mornings that start with peace: a quiet house, the smell of fresh coffee, and time to think or journal before the day takes over. Not rushing. Not reacting. Just being.

Take action

• Open your AI tool of choice and give it a test run. Start small—have it draft a social media caption, a blog intro, or a few email subject lines following steps 1-2 above.
• Then, take 5–10 minutes to tweak the wording so it sounds like you.
• Pay attention to what feels off—too stiff? Too generic? Adjust your prompts accordingly.
• The goal isn’t to let AI take over but to make it work for you.

Do this a few times, and soon, you’ll be spending less time staring at a blank screen and more time growing your business (or finally enjoying that slow morning coffee—guilt-free).

Don’t forget to save this pin!

Overcoming the Fear of “Losing Yourself” in AI Content

The “Robot” Myth

“I don’t want to sound like a robot.” Yup, I hear this all the time. And you’re not wrong—bad AI content does sound robotic.

Let’s rewind to the early Instagram days: Remember those overly filtered sunset pics? Cringe-worthy, right?

That’s how AI for content creation could feel right now—forget that nagging thought. It's all about learning how to make it sound like you—while saving hours of work.

Example: Turning Robotic to Relatable

One client sent me a blog draft that read like a Wikipedia page. (Her words, not mine!)

We worked on adding her voice, personal stories, and even a few inside jokes her audience would love.

Now? Her blog traffic’s up 300%, and her DMs are full of messages like, “It’s like you’re in my head!”

Translation? Connection = conversions. *Yeah*

I’d love to work with you one on one to achieve the same.

➜ Just book your one-on-one coaching session with me here.

Any Q’s? Drop me an email to isabel@isabeltalens.com.

FAQs: Answering Your AI for Content Creation Questions

What AI can I use for content creation?

You’ve got a buffet of options, my friend. From tools like ChatGPT for blog writing to Jasper AI for crafting high-impact-but-non-pushy sales copy, and Canva’s Magic Write for social media captions, the possibilities are endless. Want to brainstorm topics? Use Copy.ai. Need visual content? Try Adobe Firefly.

Pro Tip

• Start by identifying your biggest struggle—ideas, tone, or speed—and pick an AI that specializes in fixing that.
• ChatGPT is my AI tool of choice.

A client of mine, who once struggled to write engaging newsletters, now swears by ChatGPT for first drafts. She saves hours and spends that extra time building relationships with her email list.

How is AI being used in content creation?

AI is like a Swiss Army knife for content creators. It’s generating ideas, drafting posts, repurposing content, optimizing for SEO, creating graphics, editing video, and even analyzing performance.

You wanna know the truth? AI is a tool, not a replacement. It can suggest 20 blog titles in seconds, but only you can ensure they connect with your audience’s struggles and dreams.

Here is an example of the titles I could have used for this blog when I started brainstorming it on ChatGPT:

Is there a free AI that can write content?

Yup, and it’s not too shabby. Tools like ChatGPT (free tier) and Canva’s Magic Write offer great starting points for writing content. Google’s Bard is another option. But—and this is big—be ready to hit limits with the free tiers. Free tools are great for experimenting, but for features like brand-specific tone or in-depth SEO or heavy use, you’ll end up wanting to invest.

For Example:

• A course creator I worked with used the free version of ChatGPT to outline her email sequence but hit a wall when it came to creating that magnetic, relatable tone to get unlimited access to the latest ChatGPT model.
• That made all the difference.
• Otherwise she kept on wasting time having to wait hours before ChatGPT enable her to use the latest model again—you’ve been there too, my friend.

Can AI create new content?

Yes, but let’s keep it real—it’s remixing existing knowledge.

AI doesn’t have your unique perspective, stories, or quirks. That’s where you come in, my friend. AI can give you a skeleton (a blog draft, captions, or headlines), but you’ve gotta add the heart and soul to make it feel alive.

File under: Personality-packed > bland and robotic.

Swipe here my exact strategy for a full year of content to drive sales—not just likes (and keep on reading, as later on I show you how to create your content with AI to attract your ideal clients):

➜ How To Write Unique Blog Posts For A Whole Year - Exact Blueprint For Quality Blog Content Ideas

Are there free AI tools for social media content creation?

Absolutely! Canva’s Magic Write is fantastic for captions and graphics, and Hootsuite’s free AI tools can analyze your posting schedule. Even Meta Business Suite uses AI to suggest content tweaks.

Pro Tip

• Use free tools for planning and getting to learn the tool.
• Then move to premium plans once you’re ready and want to scale up your use.

That’s the secret sauce to scaling smart without breaking the bank. Have a look at how simple it is to get started with Canva Magic Write below:

What is the best free AI content generator?

For free options, ChatGPT’s basic plan is unbeatable for writing. Canva’s Magic Write is another must-try for short-form content like reels scripts or Instagram captions. Not to mention Copy.ai’s free tier.

Free tools are great for starting out, but don’t expect them to deliver that highly-differentiated, audience-specific magic on their own. That’s your job.

How do AI content detectors work?

AI detectors, like Originality.ai or Content at Scale’s detection tool, scan your text to identify patterns that might indicate it’s AI-generated. Think of it like a “robot radar.” But honestly? It’s not foolproof.

I remember a client of mine panicked when an AI detector flagged her blog post as AI-generated. Spoiler alert: It wasn’t. We reworded a few sections, injected her personality, and it passed.

The lesson? AI detectors shouldn’t scare you—just keep your human touch front and center.

Can AI help me scale my email list?

Yes—but only if you use it strategically. AI can craft lead magnet ideas, write sign-up form copy, and even create nurture sequences.

But no fluff, just facts: AI can’t understand your audience’s struggles or aspirations as deeply as you do.

For Example:

• One of my clients used ChatGPT to create a freebie, but it flopped because it didn’t solve the real pain point her audience had.
• When we revamped it to focus on attracting the right leads for her to offer her premium coaching services to scale her income to 6 figures, sign-ups tripled.
• AI helped, but strategy made the difference.

Want similar results? Let me support you and find the opportunities that will unlock your online presence.

➜ Book here a one-on-one coaching session with me

Can AI write sales copy that converts?

Short answer: Yes, but… AI can write a decent draft, but you need to make it conversion-focused-but-relationship-first.

• AI doesn’t know your audience’s fears or dreams.

• It can’t use storytelling or relatable hooks that sound like you unless you prompt it the right way.

A client of mine used AI to write a featured Start-with-me blog. It was functional but flat. We reworked it together—using her journey of transforming her income to passive income —and, boom, conversions to join her email list shot up by 40%.

Can AI really save me time on content creation?

Yes! But only if you play it smart.

AI isn’t a magic wand. Remember the sous-chef from before? Let me just refresh you again because it’s exactly that.

AI is more like the sous-chef in your content kitchen. Let it chop the veggies (think: draft headlines, outlines, or even full blog posts), while you whip up the secret sauce (your unique voice, personality, and audience-specific insights).

When I started, I used to spend hours agonizing over blogs. I now uses ChatGPT for my titles, outline drafts, first drafts, and more, saving me 3-5 hours a week—time I reinvest into scaling my business.

Pro Tip

• Start small.
• If you're posting on social media, use AI to brainstorm five Instagram caption ideas instead of staring at a blank screen for an hour.

Won’t AI make my content sound generic?

Only if you let it.

AI is like a first draft machine—it churns out the bones, but you’ve gotta dress it up. Add your humor, stories, and that relatable, straight-from-your-coffee-chat tone your audience craves.

For Example:

• AI-generated hook (poor prompt): “Start making money with blogging today!”
• Personality-packed revision: “You want to make money blogging, but the thought of writing makes you feel like that gif of Kermit typing furiously, right? Same.”

Now your voice has gone from robotic to human copy.

How do I prompt AI to sound like me?

Think of your prompts as your AI’s training wheels. Be ultra-specific.

For example:

• “Write this like a friendly coach who’s been where they are.”

• “Use short paragraphs, everyday analogies, and humor like, ‘Anyone else? No? Just me?’”

• “Write in a conversational tone with sensory-rich details—think ‘cup of coffee on a rainy Sunday morning.’”

I’ve kept these example mega-short so you get the point fast. Your prompts can be long (mine are), including examples and detailing exactly what you want and don’t.

Pro Tip

• The focus? AI can only follow what you teach it. Keep refining until it gets you.

For more, don’t miss my exact ChatGPT prompts (totally FREE):

How do I blend AI with my voice?

You don’t just let AI do all the work—you collaborate.

Start by creating a “voice guide,” including phrases, examples, or hooks you frequently use. Then, review and edit everything AI generates.

Always tweak the tone to reflect your style. What will happen? Open rates that make your competitors green with envy.

Can AI help me with email marketing?

Absolutely! It’s like having an assistant who never sleeps. Use AI for:

• Subject line ideas (e.g., “The 3 things your Pinterest strategy is missing”).

• Drafting nurture sequences.

• Segmentation strategies—like automating follow-ups for warm leads.

What if I don’t like what AI generates?

Here’s the truth: bad outputs usually come from unclear inputs. Keep refining your prompts. Instead of saying, “Write a blog post about email marketing,” try this:

“Write a blog post about email marketing for coaches. Address their fears about sounding salesy and their dreams of scaling income without burnout. Use a conversational tone and short paragraphs.”

Remember this? You’re the boss, not the tool. Make it work for you.

Can AI help me scale to $100K?

Yes, when you use it strategically. AI frees up hours you’d normally spend on content creation, so you can focus on the big stuff:

• Building your offer ladder.

• Creating passive income streams.

• Nurturing high-value leads.

Take action

• Use AI to batch-create your social media posts (or blogs, or YOuTube scripts).
• Then use that extra time went straight into developing a premium offer for your business. The one you've been thinking of for so long and couldn't find the time to get started

AI won’t scale your business, but it gave you the bandwidth to scale it.

Is AI expensive to use?

Not necessarily. Many tools, like ChatGPT, offer free tiers, and Canva’s AI features are included in its Pro plan. That said, premium tools like Jasper can be pricier but often deliver more specialized features.

Pro Tip

• Start small.
• Test free versions to see what fits your workflow before splurging on premium plans.

What if I’m overwhelmed by learning AI?

Breathe. You don’t have to master it all at once. I know I’ve said this a few time throughout this blog. Start with something simple, like asking ChatGPT for Instagram caption ideas. Once you’re comfortable, try drafting emails or blog posts.

The gist: Take baby steps. You’ve got this.

What next?

If you still around in this blog is either because you aren’t yet convinced or love the examples through my experience I’ve shared with you. Whatever it is, let me you, my friend, this blog was a result of an intense collab with ChatGPT. Yeap, it was AI conceived and humanly crafted. Thee way I love my AI! Now it’s your turn!

Please let me know in the comments

• What was the one thing that resonated with you in this blog that you are going to apply?

A HUGE thank you for hanging here with me

Don’t forget to grab your FREE ChatGPT prompts for a content powerhouse.

Hi! I’m Isabel

Visual content creation is my passion

The sea is my happy place!

For years and years I have created and produced content, in particular visual content. You can find me very often with my cameras and tripod out and about! 

My passion is to help solopreneurs and small business owners like you grow your online audience and biz using Pinterest. Yes, I’ll show you hacks and tools, but I believe that you need more than that to be successful. That’s why I combined my Pinterest expertise with powerful content marketing, business and mindset strategies to get your online presence to the next level! 🥳

Ah, I have also worked for 24+ in the corporate world, leading quite a mix: transformation, marketing, coaching, sales, productivity, programme management, investments and product management. 

I love sharing all these skills with you in my blog.

I am also founder of Agavea Properties, our family holiday rental business.  My husband and I lead it with the passion with one goal in mind: serving our customers to create a memorable holiday experience for them.

So there you have it, that’s me! Ah... I almost forgot, my happy place is by the sea. 

Thanks for being here with me!